Y3K SHOP
Timeline
Dec 2023 - Jan 2025
Design Role
Web Development, Branding, Graphic Design, UX/UI, Research
Website development and Graphic design for Y3K SHOP, an e-commerce fashion destination specializing in festival clothing with a futuristic edge.
SCOPE OF WORK
At Y3K Shop Corp, I led the development of the brand's visual identity, creating all graphic elements, including promotional materials, and product branding. Leveraging my UX/UI expertise, I designed interactive user experiences that aligned with the brand’s futuristic aesthetic. This involved user research, wireframing, cohesive design systems, and visually compelling interfaces.
I also conceptualized the Y3K Shop logo, establishing a strong and consistent visual identity across platforms. Using Adobe Photoshop, Illustrator, and Figma, I produced a full suite of visual assets—from web graphics and banners to promotional materials—ensuring a unified and engaging brand presence.
RESULTS
The revamped website for Y3K Shop is set to elevate user experience and engagement while driving significant improvements in online performance. The newly designed user-centered interfaces stand out as key features, contributing to:
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25K web visits, distinguishing Y3K Shop within the e-commerce space.
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+ 45% in user engagement post-launch.
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Improved usability and responsiveness leading to over 2k product sales.
With these improvements, Y3K Shop is poised to attract more traffic, boost user interaction, and solidify its position as a leading destination for futuristic festival fashion.
POSTERS AND SOCIALS
MOOD BOARD
WIREFRAMES
I helped design the website wireframe for Y3K Shop using Figma, focusing on creating a visually engaging and intuitive shopping experience. By mapping out the user journey, I structured the layout to enhance product discovery, streamline navigation, and optimize the checkout flow.
